E. Darwin Hartshorn: //Boilerplate

Medium Must Match Message

This is a good article to read.

Auro wasn’t supposed to be “retro.” To me, the “retro game” aesthetic isn’t just pixel art, but an appeal to the specific sounds, feedback, and look and feel of a specific set of old school games. While it’s true that Auro was an homage to my favorite game art, I never intended for it to be “retro.” I just wanted to make great pixel art, yet it inexorably gets lumped in with the retro aesthetic.
But here’s the clincher. It’s not their fault.

“Retro?” Poppycock! I’ll have you know I’m quite jiggy with it!

The Artist’s Responsibility
Though I never intended for Auro to be a “retro-style” game, what I intended doesn’t matter at all, and it’s 100% my fault for failing to communicate in a language people understand.

As a game developer, time is the most valuable resource a human can give you. Nobody owes us their time or attention. As such, when someone gives us their time, an implicit agreement is made and we are now in debt to that person. We owe it to them to deliver value for their time, and to deliver it efficiently.

I am an illustrator/animator. The kind of value that illustrators/animators are responsible for is distinct among other types of visual artists. We must establish meaningful intent as close to instantaneously as possible. By meaningful intent, I simply mean that the audience has to internalize the concept, motion, emotion, perspective, etc. of a pieceright away. The second the audience asks “how can he bend that way without breaking his spine,” or  “Why is he shooting where he’s not looking,” we have failed them. They don’t owe us the time to look at our work in the first place. They certainly don’t owe us the time to squint their eyes and try to make sense of our work.

Meaningful intent applies to medium as well. In choosing to make our game with pixel art, we have accidentally taken on a war on two fronts. My job was to make Auro’s art polished, inviting, and clear to the audience, not to also educate the audience that pixel art is a deliberate style.

My main point dances around Mr. Reynolds’ point.  The consumers of Auro criticized it for its ‘pixelated’ art, not understanding that it was intentional.  Reynolds correctly places the blame on his failure to communicate, but seems only to brush in passing on how he failed.  The quote, “Auro wasn’t supposed to be “retro.” To me, the “retro game” aesthetic isn’t just pixel art, but an appeal to the specific sounds, feedback, and look and feel of a specific set of old school games,” is the closest I see to an explicit recognition of the issue.

The issue is that the medium doesn’t match the message.

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